Every summer, Manhattan’s most discerning faces migrate east. And they don’t leave their aesthetic maintenance schedules behind. This Hamptons medspa guide maps the clinics, concierge practitioners, and seasonal pop-ups that serve the East End’s most powerful clientele, from Memorial Day through Labor Day and increasingly year-round.
The East End Aesthetic Economy
The Hamptons medspa market operates differently from urban practices. Seasonal population surges create compressed demand windows where practitioners can charge premium rates to clients who value discretion above all else. Moreover, the concentration of wealth per square mile rivals anywhere in the country, making the East End a laboratory for luxury aesthetic innovation.
Nationally, the medspa industry hit $25 billion in 2025 with 15% annual growth. In the Hamptons, that growth rate is amplified by a clientele whose average household income dwarfs national medians. These aren’t customers choosing between Botox and groceries. They’re allocating between their Manhattan dermatologist and their summer practitioner.
Southampton Village: The Power Corridor
Southampton remains the epicenter of East End aesthetic culture. SpaUnique, located in the heart of Southampton Village, offers a medical spa experience led by licensed practitioners with a focus on skin rejuvenation and natural beauty products. Blue Water Spa Southampton delivers massage therapy and esthetics with a coastal wellness philosophy.
Rejuvalift Aesthetics has positioned itself as a technology-forward practice, specializing in body sculpting with truSculpt iD and Cutera platforms. Meanwhile, Rowe Medspa offers a comprehensive menu spanning Botox, dermal fillers, PRP therapy, body contouring, and GLP-1 weight loss programs. Their willingness to adopt GLP-1 protocols signals how quickly Hamptons medspas are adapting to the Ozempic era.
East Hampton: The Discreet Set
East Hampton’s aesthetic scene skews more understated. A Studio has built a following as a no-fuss, efficient medspa where clients can pop in for a 30-to-60-minute Hydrafacial, microcurrent treatment, LED session, or chemical peel. They use exclusively Eminence skincare products and offer teen facials, reflecting the demographic shift toward younger aesthetic consumers.
CURE Med Spa and Tight Medical Spa round out the East Hampton options, with established practices that serve the year-round community alongside summer residents. The aesthetic here tends toward subtlety. Nobody wants to show up at a dinner party looking “done.”
The Concierge Practitioners
The real power players in Hamptons aesthetics aren’t always found at fixed locations. Dr. Alexander Golberg, known as “Dr. Hamptons,” operates a concierge practice bringing treatments directly to clients’ homes. NAD+ drips, IV therapy, and personalized wellness protocols delivered poolside represent the highest tier of Hamptons aesthetic service.
This concierge model is expanding rapidly. Manhattan dermatologists increasingly maintain summer residencies in the Hamptons, offering continuity of care for clients who refuse to alter their treatment schedules during beach season. Additionally, skincare brands including Dr. Barbara Sturm and other luxury lines run seasonal pop-ups at Hamptons boutiques and hotels.
What Treatments Dominate the East End
Botox and dermal fillers remain the foundation, consistent with national trends where injectables account for 55% of medspa procedures. However, several treatments index disproportionately high in the Hamptons. Hydrafacials are the pre-event staple of choice for clients attending galas at Southampton Arts Center or charity dinners in Bridgehampton. Lymphatic drainage massage has surged alongside the broader wellness movement. And body contouring sees a predictable spike in May and June as clients prepare for beach season.
IV therapy has emerged as a Hamptons-specific category. Whether framed as hangover recovery, immune support, or performance optimization, the drip bar concept translates perfectly to a market where clients spend weekends oscillating between rosé and SoulCycle.
Seasonal Strategy for Operators
For medspa operators considering the East End market, the economics are compelling but seasonal. The key is building a year-round base while capturing summer premiums. Membership models work, but they need to account for the population swing. Some practitioners run Manhattan practices from September through May and Hamptons practices from June through August, effectively arbitraging their skills across two of America’s wealthiest zip codes.
The smartest operators also build relationships with the events ecosystem. Sponsoring wellness programming at venues like Southampton Arts Center, partnering with luxury fitness studios like Tracy Anderson’s Hamptons location, and creating VIP treatment packages for event weekends all generate high-value client acquisition at a fraction of digital marketing costs.
For the broader economics behind this booming sector, read our old money wellness spending decoder.