,The richest health gurus in the world have collectively built billions in personal wealth by telling people how to eat, move, and live. Some earned it. Some inherited platforms. A few arguably grifted it. Here are 25 wellness fortunes ranked from largest to smallest, with links to the full financial profiles we’ve published across The Chronicles.
The Top 25 Health Guru Fortunes
1. Arnold Schwarzenegger — $450M. Bodybuilding legend turned governor turned real estate investor. His fitness fame was the launchpad for everything. Full profile →
2. Gwyneth Paltrow — $200M+ (personal). Goop’s founder built a $250M wellness empire on top of an acting career. Her personal fortune reflects both industries. Full profile →
3. Jane Fonda — $200M. The woman who invented home fitness. Seventeen million VHS tapes sold. An acting career that funded the runway for the fitness empire. Full profile →
4. Kayla Itsines — $160M (estimated). Sold Sweat for $400M. The fastest path from personal trainer to nine-figure fortune in fitness history. Full profile →
5. Dr. Dennis Gross — $150M–$250M (estimated founder payout). The $450M Shiseido acquisition made Gross and wife Carrie among the wealthiest physician-entrepreneurs in beauty. Full profile →
6. Bryan Johnson — $400M+ (total, pre-Blueprint spending). The Braintree/Venmo founder’s fortune predates his wellness persona. He spends $2M annually on his Don’t Die anti-aging protocol. A tech fortune repackaged as a longevity experiment. Full profile →
Tier 2:
7. Andrew Huberman — $30M–$100M+ (estimated). The Stanford neuroscientist’s podcast empire generates estimated eight-figure annual revenue from sponsorships, supplements, and media. Full profile →
8. Tony Little — $100M+. Three billion dollars in Gazelle sales. The infomercial king’s personal fortune is the largest in direct-response fitness history. Full profile →
9. Dr. Barbara Sturm — $50M–$100M (estimated). Orthopedic surgeon turned skincare mogul with $75M in brand revenue, seven global spas, and Oprah as an investor. Full profile →
10. Jake Steinfeld — $60M (estimated). Body by Jake invented personal training as a profession and built a media empire from the concept. Full profile →
11. Mark Hyman — $50M (estimated). Functional medicine’s most prominent advocate, with Cleveland Clinic credentials and a supplement line generating significant revenue. Full profile →
12. Dave Asprey — $40M–$60M (estimated). Bulletproof Coffee creator and biohacking pioneer. Built a CPG brand, lost control, rebuilt around personal media. Full profile →
13. Aubrey Marcus — $40M+ (estimated from Onnit exit). The $150M Unilever acquisition of Onnit was the biohacking supplement space’s first major exit. Full profile →
14. Tracy Anderson — $15M–$35M. Gwyneth’s trainer built a studio empire with the highest per-member pricing in boutique fitness. Full profile →
15. Wim Hof — $15M–$25M (estimated). The Iceman turned cold exposure into a global brand. App revenue, courses, and speaking fees, alongside legal controversies. Full profile →
16. Joe Wicks — $20M+. Britain’s Body Coach turned pandemic fame into a publishing and media empire. Full profile →
17. Denise Austin — $20M. Fifty workout videos and decades of morning television. Consistency compounded. Full profile →
18. Billy Blanks — $20M. Tae Bo’s $500M in sales generated a fortune that could have been far larger with different deal structures. Full profile →
19. Richard Simmons — $20M (at death). Beloved by millions, worth a fraction of peers. The emotional heart of these rankings. Full profile →
20. Rhonda Patrick — $10M–$15M (estimated). FoundMyFitness built a science-credentialed brand that commands premium sponsorship rates. Full profile →
21. Jeff Cavaliere — $10M+. YouTube’s most trusted trainer, built on biomechanics expertise. Full profile →
22. Cassey Ho — $10M+. Blogilates to Popflex. The rare content creator who became a retail brand. Full profile →
23. Ben Greenfield — $5M–$8M. The biohacker in the Idaho woods who built a podcast and supplement empire from a home lab. Full profile →
24. Chris Heria — $5M+. Thenx and calisthenics. Young, controversial, and growing. Full profile →
25. Kourtney Kardashian (wellness-specific) — $5M–$15M (Lemme equity estimated). Her total Kardashian fortune is far larger, but her wellness-specific holdings through Lemme represent a meaningful and growing asset. Full profile →
What the Rankings Reveal
Three patterns emerge. Physician-entrepreneurs (Gross, Sturm, Hyman) capture outsized value because clinical credentials command premium pricing and acquisition multiples. Platform builders (Itsines, Schwarzenegger, Equinox) create wealth that compounds beyond their personal involvement. And media-first brands (Huberman, Greenfield, Cavaliere) generate high incomes but face the fragility of personal-brand dependency.
The complete financial breakdowns live across The Chronicles. For brand-level valuations, see our wellness brand rankings, for the fitness-specific breakdown, see fitness celebrity rankings. For the acquisitions driving these numbers, see our wellness acquisitions guide.