The wellness brand valuation landscape in 2026 reveals an industry where a gym chain is worth more than most tech companies, a greens powder commands a billion-dollar price tag, and a former actress’s lifestyle brand is valued at a quarter-billion dollars. These are the numbers that define wellness as a serious asset class.
The Complete Valuation Rankings
Mega-Cap: $5B+
1. Equinox Group — $7B–$9B. The luxury fitness conglomerate was valued at $7 billion in 2020 and explored a SPAC merger at up to $9 billion in 2021. Owns Equinox clubs, SoulCycle, Equinox Hotels, and Pure Yoga. Revenue exceeded $1 billion pre-pandemic and grew 27% in 2023. Full profile →
Billion-Dollar Club: $1B–$5B
2. AG1 (Athletic Greens) — $1.2B. The daily greens supplement brand achieved unicorn status on the back of the most aggressive podcast sponsorship strategy in wellness history. Revenue estimated at $500M to $600M annually. Full profile →
3. Medik8 — $1.1B (acquired). L’Oréal’s acquisition of the UK clinical skincare brand validated the dermatologist-to-DTC pipeline at scale.
4. Sweat (Kayla Itsines) — $400M (acquired). iFIT’s acquisition proved that a single creator with a loyal audience could build a platform worth more than most traditional gym chains. Full profile →
5. Dr. Dennis Gross Skincare — $450M (acquired). Shiseido’s December 2023 acquisition crowned the dermatologist brand model. Full profile →
Mid-Cap: $100M–$1B
6. Goop — $250M. Gwyneth Paltrow’s wellness empire peaked at higher valuations but restructured amid market corrections. Still the most culturally influential wellness brand operating today. Full profile →
7. Onnit — $150M+ (acquired). Unilever’s 2022 acquisition of Aubrey Marcus’s supplement and fitness brand gave the consumer goods giant a foothold in the biohacking market. Full profile →
8. Dr. Barbara Sturm Molecular Cosmetics — $100M+ (estimated). Revenue of approximately $75 million, seven global spa locations, and Oprah as an investor. Currently evaluating a potential sale with RBC. Full profile →
9. Huberman Lab (media brand) — $100M+ (estimated). Andrew Huberman’s podcast-driven empire encompasses sponsorships, supplements, and a media platform that generates estimated eight-figure annual revenue. Full profile →
Growth Stage: $10M–$100M
10. Kion (Ben Greenfield) — $10M–$30M (estimated). The biohacker’s supplement brand leverages his podcast audience as a built-in distribution channel. Full profile →
11. Lemme (Kourtney Kardashian) — $40M+ (estimated). Celebrity-backed supplements with strong initial sales velocity but facing the trust deficit endemic to influencer-led brands. Full profile →
12. Athlean-X (Jeff Cavaliere) — $15M–$25M (estimated). YouTube’s most trusted fitness brand, built entirely on biomechanics expertise and organic audience growth. Full profile →
13. Popflex (Cassey Ho) — $10M–$20M (estimated). The rare fitness creator brand that successfully transitioned from content to retail product. Full profile →
What Drives Wellness Valuations
Three factors explain the valuation disparities. First, recurring revenue models command premium multiples. Equinox’s memberships and AG1’s subscriptions create predictable cash flows that investors price aggressively. Second, clinical credibility multiplies brand value. The dermatologist brand pipeline consistently achieves higher acquisition multiples than celebrity-backed competitors because MD credentials reduce customer acquisition costs. Third, platform ownership separates billion-dollar brands from million-dollar ones. Kayla Itsines owned her app. Tony Little licensed his product to QVC.
For the complete analysis of wellness industry dealmaking, see our wellness acquisitions guide. For individual fortune rankings, see the 25 richest health gurus and our fitness celebrity net worth rankings.