Taylor Swift wore a lavender skort for 0.3 seconds in a YouTube Short, and it sold out in 15 minutes. The designer wasn’t a fashion house creative director. She was a Pilates instructor from the Bay Area — and Cassey Ho net worth reflects something the fitness industry hasn’t fully grasped: taste scales better than training plans.
Understanding Cassey Ho Net Worth
Cassey Ho is the most underpriced name in fitness wealth. While the industry obsesses over app valuations, Ho quietly built two eight-figure businesses — Popflex and Blogilates — with 26 full-time employees and around 40 contractors. Estimates of Cassey Ho net worth range from $7 million to $20 million, although those numbers almost certainly undercount a privately held retail operation with patented products sold at Target nationwide.
The Blogilates Foundation Behind Cassey Ho Net Worth
Ho was born in 1987 in Los Angeles to Chinese-Vietnamese immigrant parents who wanted her to become a doctor. Instead, she chose Pilates. In 2009, she uploaded a workout video as a goodbye gift to her college students before graduating. That video became the seed of one of YouTube’s largest female fitness channels — over 8.6 million subscribers and more than 6 billion views across all platforms.
She created POP Pilates, a format blending traditional Pilates with pop music, and launched a global certification program. By 2014, her channel averaged 8 million monthly views and ranked as the number-one fitness channel on YouTube. Additionally, Time magazine named her one of the 25 most influential people on the internet.
The Popflex Pivot That Reshaped Cassey Ho Net Worth
In 2016, Ho launched Popflex, an activewear brand built on a simple philosophy: make clothes that solve problems women actually have. No front seam on leggings. Pockets in everything. Designs that are patented, not just branded.
The Pirouette Skort, Popflex’s signature piece, was granted a patent. When Taylor Swift wore it during Tortured Poets Department promotion in April 2024, the skort sold out in every color within minutes. Swift continued wearing Popflex in her “I Can Do It With A Broken Heart” music video — unpaid, unchoreographed. That’s the difference between influencer marketing and genuine product-market fit.
The Target Deal Accelerating Cassey Ho Net Worth
In 2025, Ho launched her second apparel brand, Blogilates, designed exclusively for Target. This is the move most net worth estimates haven’t caught up to. A Target exclusive gives distribution scale that DTC brands spend years replicating. Consequently, Ho now operates two distinct brands: Popflex (premium, DTC, patented) and Blogilates at Target (accessible, mass-market). Her husband Sam Livits serves as COO, making this a family operation with zero venture capital dilution. According to Inc. magazine, Popflex ranks among America’s fastest-growing companies.
Full Revenue Picture for Cassey Ho Net Worth
Revenue streams include YouTube ad revenue (estimated $54,000 monthly from 8.6 million subscribers), Popflex DTC sales, the Blogilates Target line, the Body by Blogilates fitness app, brand partnerships, and her book Hot Body Year Round. Total social following exceeds 19 million. Therefore, estimated annual income from platforms alone ranges from $14 million to $18 million in sponsorship potential.
When Taylor Swift reaches into her closet and pulls out your skort unprompted, you’ve stopped being a fitness brand. You’ve become a fashion brand with a fitness audience — and that’s a fundamentally different valuation multiple. For the full modern landscape, see our Fitness Influencer Net Worth Guide.