Before the Guinness World Record, before the MBE, before the £55 million empire, Joe Wicks net worth was essentially zero. He cycled 40 minutes to an empty park in Richmond every morning, set up equipment, and waited for clients who didn’t show up. That’s where this story begins — not with a viral moment, but with a man who refused to quit.
Joe Wicks Net Worth: The Early Foundation
Wicks was born in Epsom, Surrey, in 1986. His father was a roofer, and his mother a social worker of Spanish-Italian descent. He grew up on a council estate, worked as a teaching assistant after his sports science degree, and then became a personal trainer. For five years, he hustled — cycling to parks, handing out flyers at tube stations, and posting 15-second recipe videos on Instagram.
Those recipe videos changed everything. His first cookbook, Lean in 15, sold over 900,000 copies and became one of the biggest-selling cookbooks in British history. Since then, he has published 12 books, with the Lean in 15 series moving over 1.4 million units combined. By 2016, he also landed his own Channel 4 show, The Body Coach.
PE with Joe: The Event That Grew Joe Wicks Net Worth
On March 23, 2020, Wicks started streaming live PE sessions on YouTube. His second stream earned a Guinness World Record with over 950,000 concurrent viewers. Over eight weeks, the videos accumulated more than 60 million views. Importantly, he donated the entire advertising revenue — approximately £580,000 — to NHS Charities Together. He later completed a 24-hour workout challenge raising over £2 million for Children in Need.
For these contributions, Wicks was awarded an MBE in the 2020 Birthday Honours. In just six years, he’d transformed from a fitness YouTuber into a Member of the British Empire. The pandemic didn’t create Joe Wicks, but it turned a successful fitness brand into a national institution.
Breaking Down Joe Wicks Net Worth by Revenue Stream
The fortune sits across multiple revenue streams. His Body Coach brand, incorporated as Joe Wicks Ltd, has reportedly earned over £24 million. Meanwhile, his fitness app launched at £69.99 annually, attracting over 130,000 subscribers in 2020 alone. His YouTube channel (2.7 million subscribers, 282+ million views) generates consistent ad revenue, and his 12 books continue to sell.
In addition, Wicks owns a luxury home in Surrey and a property in Santa Monica, California. In January 2025, he joined BBC’s Dragons’ Den as a guest investor, putting £35,000 into Body XCore, a gym equipment company. That move signals a transition from talent to investor — the arc that separates fitness celebrities from fitness moguls.
The Numbers Behind Joe Wicks Net Worth
Estimates range widely. The lower figure of £14.5 million likely reflects liquid assets. The higher figure of £55 million factors in business valuations, property, IP rights across 12 books, and ongoing app revenue. Recent financial filings show annual profits of £6.8 million. Furthermore, reports suggest he earned the UK average salary of £31,000 every 39 minutes during the pandemic peak.
Why Joe Wicks Net Worth Keeps Compounding
Joe Wicks net worth proves that the British fitness market runs on different rules than the American one. In the US, fitness celebrities optimize for controversy and clickbait. Wicks optimized for trust instead. He gave away his most valuable content during a national emergency, donated the proceeds, received an MBE, and then launched subscription products. The goodwill-first model is slower but far more durable. After all, nobody cancels a subscription from the man who taught their kids PE during lockdown.
For more modern fitness fortunes, see our Fitness Influencer Net Worth Guide. For the era comparison, read VHS Millionaires vs. App Billionaires.