Bryan Johnson’s Blueprint protocol costs $2 million per year at the full level. However, the consumer version starts at $361 per month. The gap between those two numbers tells the entire story of modern longevity optimization. Johnson, who sold Braintree/Venmo to PayPal for $800 million, has turned his body into a living experiment. A team of 30 doctors makes every health decision. Over 100 supplements go down daily. Furthermore, he claims to have reversed his biological age by over 5 years. His Netflix documentary “Don’t Die” brought the protocol to mainstream audiences in 2025. The question everyone asks is simple: what does it actually cost to follow?
The Full Bryan Johnson Protocol: $2 Million Per Year
At the top tier, Johnson’s personal regimen costs approximately $2 million annually. This covers a team of 30 physicians. It includes advanced diagnostics like MRI cancer screenings, full-body imaging, and over 1,000 biomarker tests. Furthermore, it encompasses experimental therapies such as gene therapy, hyperbaric oxygen treatment, and red light therapy. Additionally, Johnson has undergone plasma exchanges with his teenage son.
This level is obviously inaccessible to virtually everyone. However, it establishes a ceiling for what longevity optimization can cost. Moreover, it demonstrates the extreme end of the “body as machine” philosophy. Johnson’s approach treats aging as an engineering problem. Consequently, the spending reflects the cost of deploying cutting-edge science against biological decline.
Blueprint Stack: $361 Per Month ($12/Day)
The consumer product, Blueprint Stack, condenses Johnson’s supplement regimen into a simplified daily package. It costs $361 per month, which breaks down to roughly $12 per day. Furthermore, this includes the Longevity Mix, Essential Capsules, and the signature Nutty Pudding meal replacement.
However, this only covers the supplement portion. It does not include the dietary protocol, exercise regimen, sleep optimization, or medical testing that constitute the full Blueprint approach. Consequently, the Stack represents roughly 18% of Johnson’s personal supplement cost while omitting the most expensive interventions entirely.
A Reddit user attempted to replicate Johnson’s full supplement list by purchasing 27 individual products. That effort cost $880 per month, or approximately $20 per day. Furthermore, adding the dietary component brings the total to roughly $1,200 monthly. These numbers illustrate the gap between the marketed product and the actual protocol.
Blueprint Tiers: Entry to Advanced
When Blueprint launched to consumers in January 2024, it offered a 90-day self-experimentation study for $333 per month ($999 total). The first cohort was limited to 2,500 participants. Furthermore, three tiers of biomarker testing were available at $0, approximately $800, and approximately $1,600 respectively.
Currently, the pricing structure has evolved. The basic supplement stack runs $361 monthly. Advanced biomarker testing adds $800-1,600 depending on depth. Moreover, Johnson has stated the goal is to make Blueprint cost-competitive with fast food. However, at $12 per day for supplements alone, the comparison requires considerable generosity.
What the Science Actually Says
The clinical evidence presents a nuanced picture. The Blueprint Stack ingredients individually have research backing from thousands of clinical trials. Compounds like curcumin, NMN, taurine, and omega-3 fatty acids each have substantial peer-reviewed support. However, the full stack has been tested on exactly one subject: Bryan Johnson himself.
Longevity scientist Dr. Andrew Steele questioned the efficacy of the Essential Capsules at launch. He argued that over $100 per month on tablets with unproven efficacy was difficult to justify. Furthermore, he suggested that $100 per month would be better spent on running shoes. Nevertheless, Johnson’s personal results are striking. He reports an aging speed of 0.69, meaning he ages approximately 8 months for every 12 calendar months.
Comparing Blueprint to Other Longevity Approaches
The cost of longevity optimization varies enormously. A basic supplement stack from companies like Thorne or Life Extension runs $50-150 monthly. Functional medicine consultations with practitioners like Mark Hyman cost $500-1,000 per visit. Furthermore, concierge medicine memberships range from $2,000 to $25,000 annually.
At the extreme, Dana White’s personalized protocol with Gary Brecka likely costs $10,000-50,000 annually including testing and supplements. Peter Attia’s early detection framework runs $5,000-25,000 depending on testing depth. Blueprint’s consumer product sits in the middle, more expensive than DIY supplementation but far below personalized medical programs.
Is Blueprint Worth It?
The answer depends entirely on your reference point. At $361 per month, Blueprint costs roughly $4,332 annually for supplements alone. That’s more than many Americans spend on their entire healthcare. However, for high-net-worth individuals accustomed to spending on premium health services, it’s comparable to a monthly gym membership at an Equinox-tier facility.
The real value proposition isn’t the supplements. It’s the framework. Johnson’s open-source approach to health optimization has democratized longevity science more than any single product. His protocol documentation, available at protocol.bryanjohnson.com, provides detailed guidance that anyone can follow selectively.
For more context on Bryan Johnson’s net worth and his place in the longevity economy, see our detailed profiles.
Take Your Next Step
Feature Article Ideas/Advertising/Brand Partnership Inquiries: Contact Social Life Magazine
Polo Hamptons Tickets, Cabanas, Brand Sponsorships: Visit Polo Hamptons
Join Our Email List: Subscribe Here
Social Life Magazine Print Subscription: Subscribe Today
Support Our Publication: Donate $5 to Social Life Magazine
Frequently Asked Questions
How much does Bryan Johnson’s Blueprint cost per month?
The Blueprint Stack costs $361 per month, or approximately $12 per day. This covers the Longevity Mix, Essential Capsules, and Nutty Pudding. However, replicating Johnson’s full supplement protocol individually costs approximately $600-880 per month. Adding the dietary component brings totals to roughly $1,200 monthly.
How much does Bryan Johnson spend on his health?
Johnson spends approximately $2 million annually on his full Blueprint protocol. This covers a team of 30 doctors, over 1,000 biomarker tests, experimental therapies, and more than 100 daily supplements. Furthermore, it includes advanced imaging, gene therapy, and hyperbaric oxygen treatments.
Can you follow the Blueprint protocol on a budget?
Yes, selectively. Johnson’s protocol documentation is open-source at protocol.bryanjohnson.com. You can adopt specific elements like sleep optimization (free), dietary changes ($20/day), and select supplements ($50-150/month). Furthermore, the most impactful interventions like exercise, sleep, and diet are the least expensive.
Does the Blueprint Stack actually work?
Individual ingredients have extensive clinical research support. However, the full stack has been tested on one person: Bryan Johnson himself. He reports an aging speed of 0.69 and claims biological age reversal of over 5 years. Critics note the lack of controlled clinical trials. Furthermore, results are highly individualized.
What is included in the Blueprint Stack?
The $361 monthly stack includes Blueprint Longevity Mix (a powder with key nutrients), Essential Capsules (condensing 100+ supplements into 8 pills), and Nutty Pudding (a meal replacement). Furthermore, advanced biomarker testing is available at additional cost ($800-1,600). The protocol also includes free dietary and exercise guidance.