Why the People Behind Fitness Talent Made More Than the Talent Joe Weider built his first barbell from car wheels and axles. He sold his publishing empire for $357 million. Arnold Schwarzenegger,…
Why Fitness Flops Created More Value Than Fitness Hits Stallone sold pudding and got sued. Powter made $50 million and now drives Uber Eats. John Basedow “died” in a tsunami he was…
How Fitness Fortunes Are Built on Fury Susan Powter screamed “Stop the Insanity!” and sold $50 million a year. Billy Blanks turned punching air into $80 million in first-year VHS sales. Jillian…
Why Women Built the Fitness Industry But Men Own It Jane Fonda sold 17 million VHS tapes and made $20 million. Joe Weider sold magazines about fitness. He sold his company for…
Why People Who Say Supplements Don’t Work Sell Supplements Peter Attia will tell you most supplements are useless. Then he’ll promote AG1, for which he was a scientific advisor and investor. Andrew…
Why VHS Millionaires Died Broke and App Founders Became Billionaires Jane Fonda sold 17 million VHS tapes and made $20 million. Kayla Itsines built an app with 50 million users and sold…
Why the Fitness Gurus Who Needed You Most Made the Most Money Richard Simmons answered hundreds of letters weekly for decades. Susan Powter channeled her fury into a $50 million empire. Andrew…
“Fitness Made Simple” to Obscurity If you watched cable television between 2000 and 2010, you couldn’t escape John Basedow. The New York Times placed him alongside NASCAR in the “great American sports…
When Rocky Couldn’t Win Sylvester Stallone built a $400 million fortune through Hollywood. His attempts to build a fitness empire? Those ended with pudding lawsuits, failed supplements, and the kind of business…
Richard Simmons Disappearance & Estate: The Mystery, Legacy, and Money On February 15, 2014, Richard Simmons didn’t show up to teach the exercise class he had led for 40 years. He wouldn’t…