The Supplement Business Model

Supplements represent the most scalable monetization path for health influencers. With 40-60% gross margins and recurring revenue potential, figures like Dave Asprey (Bulletproof), Steven Gundry (Gundry MD), and Ben Greenfield (Kion) have built multi-million dollar product businesses.

Unit Economics

• Cost of Goods: $5-15 per bottle (contract manufacturing)
• Retail Price: $30-80 per bottle
• Gross Margin: 50-70%
• Customer Acquisition: $20-50 (offset by influencer audience)
• Lifetime Value: $200-500 (subscription models)

Key Success Factors

Audience trust drives conversion. Influencers with engaged followings convert at 2-5x industry averages. Subscription models (auto-ship) create predictable recurring revenue. Premium positioning justifies higher prices than commodity supplements.