Ben Greenfield Net Worth Overview

Ben Greenfield doesn’t just study biohacking—he is the experiment. His estimated net worth of $5-8 million reflects decades of pushing human performance to extremes: 13 Ironman triathlons, NSCA’s Top Personal Trainer designation, and a personal health regimen that includes everything from infrared saunas to nicotine gum to experimental peptides. Among the health guru net worth rankings, Greenfield represents the self-experimenter who built credibility through radical personal practice.

His wealth comes from Kion, the supplement company he founded; his book “Boundless: Upgrade Your Brain, Optimize Your Body & Defy Aging”; his podcast and coaching services; and speaking engagements for high-net-worth audiences interested in longevity and performance. He lives on ten acres of secluded forest in Spokane, Washington—a physical embodiment of his philosophy combining cutting-edge biohacking with ancestral living practices.

Greenfield’s appeal lies in his willingness to try things most people wouldn’t. He’s documented experiences with cold exposure, blood flow restriction training, peptide protocols, and technology most consumers have never heard of. This extreme transparency has built a devoted following who trust his recommendations because they’ve watched him test everything on himself first.

Who Is Ben Greenfield?

Ben Greenfield was born December 20, 1981, in Idaho. His mother, Pat Greenfield, owns Bucer’s Coffeehouse Pub. Homeschooled as a child, he developed an early love of reading, writing, and chess. He entered college at 16 and graduated first in his class from the University of Idaho with a degree in exercise physiology and biomechanics, earning a 4.0 GPA.

His athletic career pushed his body to extremes. He completed 13 Ironman triathlons—the grueling 140.6-mile races combining swimming, cycling, and marathon running. The NSCA (National Strength and Conditioning Association) named him America’s Top Personal Trainer, and Greatist ranked him among the Top 100 Most Influential People in Health and Fitness in 2013 and 2014.

Greenfield is openly Christian, integrating faith into his health philosophy. He lives with his wife Jessa and twin sons River and Terran on their forested property in Washington, where he maintains gardens, raises chickens, and practices the ancestral living principles he preaches.

Professional Credentials

Greenfield holds certifications in personal training, strength and conditioning, and sports nutrition. He has worked as a consultant for top athletes and executives seeking performance optimization. His formal education in exercise physiology provides scientific grounding for his biohacking experiments.

How Ben Greenfield Makes Money

Greenfield has built a diversified health business combining supplements, media, coaching, and speaking. His approach mirrors other biohacker-entrepreneurs like Dave Asprey who monetize through product sales and content.

Kion (Supplement Company)

Founded in 2017, Kion is Greenfield’s primary business venture. The company sells supplements including amino acids, omega fatty acids, coffee, and various performance formulations. Kion products are marketed to the biohacker and fitness enthusiast market—consumers willing to pay premium prices for quality formulations.

Books and Publishing

“Boundless: Upgrade Your Brain, Optimize Your Body & Defy Aging” became a New York Times bestseller. The comprehensive 600+ page book covers everything from sleep optimization to cognitive enhancement to longevity protocols. Earlier books include “Beyond Training.” These publications generate ongoing royalty income while establishing Greenfield’s authority.

Ben Greenfield Life (Coaching and Content)

As CEO of Ben Greenfield Life, LLC, Greenfield offers personal coaching, online courses, and content subscriptions. He works with executives, athletes, and high-performers seeking personalized optimization protocols. Coaching fees for consultants with his profile typically range from $500-2,000+ per hour.

Podcast and Media

His podcast reaches hundreds of thousands of listeners interested in fitness, longevity, and biohacking. Sponsorships from companies like LMNT (electrolytes) and Oura (wearables) generate direct revenue while introducing products to his engaged audience.

Speaking Engagements

Greenfield commands premium speaking fees for corporate events and health conferences. BigSpeak, a speakers bureau, lists him as a featured health and wellness keynote speaker.

Companies, Products, and Investments

Greenfield’s business portfolio centers on Kion and his coaching practice. Among biohackers and wellness founders, he represents the athlete-turned-entrepreneur pathway.

Kion

The supplement company offers products designed for active individuals seeking optimization. Core offerings include Kion Aminos (essential amino acids), Kion Omega (fatty acids), Kion Coffee, and various performance supplements. The brand emphasizes quality sourcing and formulations backed by Greenfield’s personal testing.

Ben Greenfield Coaching

For clients seeking direct guidance, Greenfield offers personal consulting on fitness, nutrition, and biohacking protocols. This high-touch service serves executives and athletes who can afford premium coaching.

LIFE Network

Greenfield founded the LIFE Network (Lifestyle, Innovation, Fitness, Education), a community platform for health optimization enthusiasts.

Advisory Roles

Greenfield collaborates with and advises health technology and supplement companies. His endorsements carry weight with the biohacker community, making him valuable to brands seeking credibility with this audience.

Media, Books, Shows, and Partnerships

Greenfield has built substantial media presence through podcasts, writing, and strategic partnerships with health brands.

Boundless Book

“Boundless” aims to be the comprehensive reference for human optimization. At over 600 pages, it covers sleep, nutrition, exercise, cognitive enhancement, longevity, and spiritual health. The book consolidates Greenfield’s research and personal experimentation into actionable protocols.

Podcast Reach

The Ben Greenfield Fitness podcast has aired hundreds of episodes featuring interviews with researchers, athletes, and health innovators. His appearance on Joe Rogan Experience in January 2019 expanded his reach to mainstream audiences.

Brand Partnerships

Greenfield promotes products from companies including LMNT (electrolytes), Oura (sleep tracking), and various biohacking equipment manufacturers. These partnerships generate affiliate revenue while providing his audience with vetted product recommendations.

Controversies and Criticisms

Greenfield’s extreme biohacking practices have drawn both fascination and criticism.

His willingness to experiment with unproven protocols concerns medical professionals. Some of the substances and techniques he discusses lack rigorous clinical trials. Critics argue that his self-experimentation, while personally interesting, doesn’t constitute evidence that protocols work for others.

His promotion of various supplements and devices has been questioned. Like many health influencers, the line between genuine recommendation and commercial interest can blur. When Greenfield endorses products from companies he has financial relationships with, skeptics question objectivity.

His religious integration strikes some as unusual in the biohacking space. Greenfield openly discusses Christian faith alongside scientific optimization, a combination that resonates with some audiences and alienates others.

Supporters argue that Greenfield’s transparency about his experiments—including failures—provides valuable information impossible to get elsewhere. They note his legitimate athletic achievements and credentials as evidence his protocols produce real results.

Frequently Asked Questions

Sources

1. Ben Greenfield Life Official Website. bengreenfieldlife.com
2. Net Worth Column. “Ben Greenfield Net Worth 2024.” networthcolumn.com
3. BigSpeak. “Ben Greenfield Speaker Profile.” bigspeak.com
4. Vitality Pro. “Ben Greenfield – A Force in Fitness and Biohacking.” vitality-pro.com
5. AllFamous.org. “Ben Greenfield Biography.” allfamous.org
6. Healthyton. “Ben Greenfield Bio, Net Worth, Salary.” healthyton.com