Dave Asprey Net Worth Overview
Dave Asprey, the self-proclaimed “Father of Biohacking,” has built an estimated net worth of $25-100 million by turning butter coffee into a global phenomenon. Estimates vary widely because his wealth is distributed across multiple ventures: the Bulletproof brand (from which he stepped back), Upgrade Labs franchise, Danger Coffee, book royalties, and investments in biohacking startups.
What distinguishes Asprey among health guru net worth rankings is his origin story: a tech executive who weighed 300 pounds with the biochemistry of a 60-year-old at age 28, who claims to have spent $2 million “hacking his own biology” before building companies around his protocols. He reportedly expects to live to age 180.
The most credible estimates place his current net worth around $25-30 million, though some sources cite figures as high as $100 million. His wealth derives from founding Bulletproof 360 (raised $40+ million), Upgrade Labs (franchising biohacking gyms at $50K-500K per location), four New York Times bestselling books, and the award-winning podcast “The Human Upgrade” (formerly Bulletproof Radio) with 1,000+ episodes. For more on this space, see Miami biohacking scene, South Florida wellness hub.
Who Is Dave Asprey?
Born October 30, 1973, in Albuquerque, New Mexico, Asprey grew up to become a Silicon Valley pioneer before pivoting to wellness. He earned a computer science degree from UC Santa Barbara in 1994 and an MBA from the Wharton School at University of Pennsylvania in 2004.
His tech career was impressive. Asprey claims to have been among the first people to sell products online—caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994, before web browsers existed, earning him a profile in Entrepreneur Magazine. He became a cybersecurity expert, co-founded a division of Exodus Communications (a company that helped seed the modern internet), and held executive positions at Trend Micro, Blue Coat Systems, and Citrix Systems. He also taught web engineering at UCSC Silicon Valley Extension.
But success came with a cost. At 28, despite career achievements, Asprey battled cognitive fog, arthritis, pre-diabetes, and stroke risk with the biochemistry of someone 30+ years older. This health crisis launched his biohacking journey.
Personal Life
Asprey married Dr. Lana Asprey, a physician he met at an anti-aging conference. They “consciously uncoupled” in 2021 and co-parent their two children. He maintains homes in Vancouver Island, BC and Austin, Texas, where he operates a 32-acre regenerative agriculture farm.
How Dave Asprey Makes Money
Asprey’s revenue model demonstrates how self-experimentation can become a scalable business. His approach parallels other biohacker entrepreneurs like Bryan Johnson, though Asprey built consumer products rather than focusing on personal longevity research. Understanding his protocol-to-product pipeline reveals how wellness influencers monetize expertise.
Bulletproof Companies
Asprey founded Bulletproof 360, Inc. in 2013 and Bulletproof Nutrition Inc. in 2014. He raised $9 million from Trinity Ventures in July 2015, then $40+ million in equity and debt financing in July 2018 led by CAVU Venture Partners. He stepped down as CEO in September 2019, continuing as executive chairman before eventually departing. He’s “no longer working with Bulletproof®.”
Upgrade Labs
As current CEO, Asprey is franchising Upgrade Labs—described as the “first biohacking gym”—which offers advanced health optimization services including red light therapy, cryotherapy, and neurofeedback. Franchise investments range from $50,000 to $500,000+. This represents his primary active business focus.
Danger Coffee
Asprey’s newer coffee brand continues his functional coffee philosophy without the Bulletproof name. He’s built billion-dollar categories including MCT oil, collagen protein, and functional coffees.
Books
Four-time New York Times bestselling author with “The Bulletproof Diet” (December 2014, reportedly sold ~500,000 copies), “Head Strong” (2017), “Game Changers” (2018), and “Super Human” (2019). He co-authored “The Better Baby Book” with his then-wife.
Podcast
“The Human Upgrade” (formerly Bulletproof Radio) has 1,000+ episodes and 75-80+ million downloads. It’s ranked among the top 100 podcasts and won a Webby Award. Podcast revenue through advertising and sponsorships contributes substantially.
Speaking and Conferences
Asprey created and hosts the Biohacking Conference, the largest and longest-running biohacking conference globally, celebrating its 10th anniversary in 2024. He also runs “40 Years of Zen,” an exclusive 5-day brain-upgrading retreat.
Companies, Products, and Investments
Among biohackers and wellness founders, Asprey pioneered the category-creation approach.
Bulletproof (former)
The Bulletproof brand sold low-mold coffee beans, MCT oils, supplements, and high-fat foods through e-commerce and a Santa Monica cafe (opened July 2015). The Bulletproof Diet promoted high-fat, low-carb eating with foundation being Bulletproof Coffee—butter and MCT oil blended into coffee, inspired by yak-butter tea in Tibet.
Upgrade Labs (current)
Franchise biohacking gym offering advanced health optimization technology. Locations provide testing and treatments for health optimization and longevity, with personalized recommendations based on individual needs.
Silicon Valley Health Institute
Asprey has served as chairman of the board since 2002, establishing credibility in the biohacking community before launching his commercial ventures.
Investments
Asprey actively supports entrepreneurs as investor and advisor to dozens of biohacking startups, leveraging his network and expertise in the wellness space.
Media, Books, Shows, and Partnerships
Asprey has built substantial media presence through books and podcasting, paralleling Tim Ferriss in combining self-experimentation content with business building.
The Human Upgrade Podcast
Over 1,000 episodes featuring guests from health, performance, and consciousness fields. Webby Award winner, consistently ranked in top 100 podcasts globally.
Books
“The Bulletproof Diet” (2014): High-fat, low-carb eating guide. “Head Strong” (2017): Brain optimization. “Game Changers” (2018): Lessons from top performers. “Super Human” (2019): Anti-aging and longevity protocols.
Media Appearances
Featured in ABC Nightline, Today Show, Men’s Health, Vogue, Dr. Oz Show, CNN, Wired, Good Morning America, New York Times, Fast Company, and Bloomberg.
Controversies and Criticisms
Scientific Criticism
Vox contributor Julia Belluz criticized the Bulletproof diet as “like a caricature of a bad fad-diet book,” noting Asprey ignored contradictory studies and inappropriately extrapolated animal studies to humans. Dietitian Lynn Weaver called the diet “hard to follow and supported by only small studies.”
Unsubstantiated Claims
Asprey claimed the coffee and diet boosted his IQ by 20+ points but provided no evidence. Dietitians note “any sense of alertness from Bulletproof Coffee is just a caffeine buzz.” His assertions that mycotoxins in regular coffee cause health issues lack scientific consensus.
The Bulletproof Diet treats soy, wheat, canned vegetables, and microwaved foods as “toxic” without evidence supporting these claims.
COVID-19 Claims
Asprey was accused of making false health claims about vitamin products to prevent and treat COVID-19.
180-Year Lifespan Goal
Asprey’s stated expectation to live to 180 has been met with skepticism from the scientific community, though it generates publicity for his longevity-focused businesses.
Frequently Asked Questions
What is Dave Asprey’s net worth in 2026?
Estimates range from $25-100 million, with $25-30 million being most credible. His wealth comes from founding Bulletproof (raised $40M+), Upgrade Labs franchises, four NYT bestselling books, and The Human Upgrade podcast (1,000+ episodes).
Does Dave Asprey still own Bulletproof?
No. Asprey stepped down as CEO in September 2019 and is “no longer working with Bulletproof®.” He now focuses on Upgrade Labs as CEO.
What is Upgrade Labs?
A franchise biohacking gym offering advanced health optimization technology. Franchise investments range $50K-500K+. For those seeking executive wellness facilities, Upgrade Labs represents the high-tech end of the market.
How much has Dave Asprey spent on biohacking?
Asprey claims to have invested nearly $2 million measuring and upgrading his own biology, including stem cell injections, 100 daily supplements, strict diet, infrared light bathing, hyperbaric oxygen chambers, and specialized eyewear.
Is Bulletproof Coffee scientifically proven?
Critics note there’s no scientific evidence supporting claims of IQ improvement or unique health benefits beyond normal caffeine effects. The diet’s categorization of many foods as “toxic” lacks scientific basis.
Sources
- Wikipedia. “Dave Asprey.” wikipedia.org
- Dave Asprey Official. “About.” daveasprey.com
- A4M. “Dave Asprey Bio.” a4m.com
- Famous People Today. “Dave Asprey Net Worth.” famouspeopletoday.com
- citiMuzik. “Dave Asprey Net Worth.” February 2024. citimuzik.com
- Superstars Biography. “Dave Asprey Net Worth 2024.” superstarsbiography.com
- Celebrity Birthdays. “Dave Asprey.” celebrity-birthdays.com
- The Machrie. “Dave Asprey Net Worth Guide.” themachrie.co.uk