The Podcast Revenue Model

Top health podcasts generate $40,000-100,000+ per episode through premium sponsorships. Tim Ferriss reportedly earns $50-100K per episode. Andrew Huberman‘s Huberman Lab commands similar rates as the #1 health podcast.

Revenue Streams

• Sponsorships: $20-100K per episode (CPM $25-50 for health audiences)
• Premium Subscriptions: $10-20/month for exclusive content
• Affiliate Revenue: 10-30% commission on recommended products
• Live Events: Ticket sales and sponsorships for live recordings

Why Health Commands Premium Rates

Health podcast audiences skew affluent and action-oriented. Listeners implement recommendations—buying supplements, booking services, purchasing courses. This intent makes health CPMs among the highest in podcasting.